World’s Most Decorated Swimmer, Hall of Fame Coach, and Leading Aquatics Equipment Innovator Combine Expertise and Passion to Cultivate the Lifestyle of Swimming; Strategic Partnership to Develop New Class of Swim Products for All
VISTA, Calif. (August 5, 2014)— Aqua Sphere, the premier swimming equipment manufacturer for fitness and recreational swimming, aquatic exercise, and triathlons, today announced the formation of a long-term strategic partnership with the greatest swimmer of all-time, Michael Phelps, and Hall of Fame Coach, Bob Bowman. Led by Aqua Sphere’s pioneering aquatics equipment and global distribution, and combined with Phelps’ and Bowman’s extensive expertise and knowledge for swim training at every level, the partnership will result in the development of innovative products that are inclusive and accessible to a broader range of swimmers and non-swimmers across the full swimming lifecycle.
Aqua Sphere maintains a stronghold on the design and production of swimwear, wetsuits, eyewear, and accessories for triathletes, open-water, and fitness swimmers, and this partnership will expand the company’s industry-leading product offerings to the competitive swimming community. A signature line will include a diverse collection of swim products and accessories designed for every level of swimmer with a focus on comfort and performance.
“Michael Phelps is one of the select global icons in all of sports while Coach Bob Bowman is a true swimming mastermind,” said Todd Mitchell, Business Line Manager, Aqua Sphere. “We are honored to align our rich history of innovative aquatic technology and international distribution with their passion for the sport and commitment to share their knowledge and experiences with others in this collaborative line. Their positive impact and influence in the aquatics community transcends cultural borders and together we have an extraordinary opportunity to inspire and educate consumers about the full lifestyle of swimming through a premier line complete with instructional context that will minimize the barrier to entry regardless of skill level.”